News · Daily · $4.99/mo

Caracara News

Daily ad and marketing news, scored and categorized for a quick read.

5 categories · scored 1–10 · rolling 10-day window · updated daily

Caracara pulls from the trade press that covers advertising and marketing (agency news, brand moves, platform changes, and MarTech/AdTech) and scores each story 1-10 for how much it actually matters, not just how recently it ran.
Every story is sorted into one of five categories (Agency News, Brand Moves, Platform Updates, Industry Trends, MarTech & AdTech), so a one-minute scan tells you which of them are actually worth opening.
The point isn't to be another industry newsletter: it's to keep the stories that come up in new-business conversations on your radar before a prospect brings one up first.

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Real Caracara dashboard, screen-recorded live: every story categorized and scored 1–10.

Sorted into

Agency News Brand Moves Platform Updates Industry Trends MarTech & AdTech

Scored 1–10

See it work. See what you actually get.

Caracara's Terrain Signal Box: six AI-generated strategic signals pulled from the day's actual news, each rated Critical, High, or Moderate Signal with a summary and a why-it-matters analysis

Terrain Signal Box: strategic signals generated straight from that day's stories and rated by severity, not a generic recap

Caracara lead story: "Amazon and OpenAI Team Up to Target ChatGPT's US Users," scored 10 out of 10 relevance, with related Coca-Cola and Amazon stories below it cross-tagged to Harrier and Eagle

Real lead story, scored 10/10: Amazon and OpenAI's ChatGPT ad deal, flagged the day it broke, cross-tagged to the matching Harrier and Eagle signals

Six Caracara stories from different trade outlets all covering the same PepsiCo-Publicis Groupe $1.7 billion global media deal, several cross-tagged to a matching Harrier signal

Every outlet, one story: PepsiCo's $1.7B Publicis deal covered by six different trades, cross-tagged to the matching Harrier signal

Caracara filtered to the MarTech & AdTech category, showing 77 of 391 stories, led by "Profound Raises $96 Million Series C to Help Brands Track and Influence AI Search Citations"

Filter by category: MarTech & AdTech alone pulls 77 stories from a rolling 391, led by Profound's $96M raise

Who uses Caracara

It's built for agency new-business and consulting BD teams who need the day's relevant trade news without reading five separate newsletters.

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