Caracara

Daily ad and marketing news, scored and categorized for a quick read.

• Caracara pulls from the trade press that covers advertising and marketing — agency news, brand moves, platform changes, and MarTech/AdTech — and scores each story 1-10 for how much it actually matters, not just how recently it ran.
• Every story is sorted into one of five categories (Agency News, Brand Moves, Platform Updates, Industry Trends, MarTech & AdTech), so a one-minute scan tells you which of them are actually worth opening.
• The point isn't to be another industry newsletter — it's to keep the stories that come up in new-business conversations on your radar before a prospect brings one up first.