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Briefing · 10 credits a run

Merlin

Turns a brand and a budget into audience clusters, product fit, and a media plan: psychographic-to-product fitting for smarter positioning.

  • Audience clusters built from the brand and budget you give it
  • Product-to-psychographic fit: who actually buys this, and why
  • A media plan built around both, channel by channel
Your first Merlin run is free · then 10 credits a run · a media plan is 5 more · no card, no subscription
Run Merlin free
Real Merlin brief, screen-recorded live: Framebridge, generated on demand.

See it work. See what you actually get.

Merlin's LEGO brand overview: Children's Toys, ~13.7M unduplicated reach across four DMAs, 5 clusters identified, and an audience distribution donut chart from Building-Together Parent to Value-Skeptical Loyalist
LEGO, 5 clusters, ~13.7M reach: audience distribution broken out by psychographic segment, from Building-Together Parent to Value-Skeptical Loyalist
Merlin's Product Coverage for LEGO: hero products (Classic/Creator 3-in-1, Star Wars) and support products (Ninjago/Marvel & DC, Icons/Botanical/Architecture), each mapped to the psychographic cluster that buys them, with a Campaign Impact note
Product coverage, mapped to clusters: hero and support SKUs matched to the exact psychographic segment that buys them
Merlin's generated Google Search keyword targeting (with negative keywords already excluded) alongside Google Shopping, Email/CRM, and SMS/Push channel plans, plus creative direction and pacing notes
Real ad-platform targeting: generated search keywords with negatives already excluded, alongside Shopping, Email, and SMS channel plans
Merlin's channel allocation for a $1,000,000 budget: Meta 26%, Google Search 16%, YouTube 15%, TikTok 14%, Google Shopping 10%, Pinterest 9%, Email/CRM 6%, and SMS 4%, each with a written rationale
Channel allocation, with the reasoning shown: eight channels split across a $1M budget, each percentage backed by a real paragraph of why

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Free for job seekers: Open Field, Harrier's marketing job search, manager to CMO, with the context behind each role.

Your first Merlin run is free.

Know who buys it, and where to reach them, before you spend a dollar. No card, no subscription: after the free one, Merlin is 10 credits a run, and a media plan is 5 more.

Run Merlin free